VisitScotland’s latest attempt to prove their worth is as an empty a plan as they’ve ever conceived. In a speech today to the Scottish Tourism Forum in Dundee, according to the Scotsman Philip Ripple the organization’s Head will describe a plan to attract higher-spending tourists to Scotland that will (hopefully) see one in ten visitors spending an extra £250 during their holiday by 2015.
According to the Riddle ‘encouraging tourists to stay longer or visit more attractions will be among the most important ways of growing Scottish tourism by 50 per cent over the next eight years. A key part of his plan is to generate an extra £9 per visitor per day by "cross-selling" techniques such as serving locally sourced food in restaurants or selling local crafts in cafes. VisitScotland also believes the industry can make 12 per cent extra by filling more hotel beds during the low season from November to May.
"There is no reason why we can't aspire to the success of countries like Switzerland in realizing high returns from the delivery of high quality. VisitScotland also hopes to make more money from business tourists who come to Scotland for conferences.
This is the latest smoke and mirrors scam from the redundant and moribund VisitScotland who try to blind us all with targets and figures. The fact is that this is not a measurable target and because they are falling way short of where they need to be on actual visitor numbers this is their attempt at fudging the figures. They are a discredited organization that needs to address the fundamentals not tinker with the targets.
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I'm afraid I live beyond the border... am I beyond the pale? Good luck with your campaign anyway. It's always good to hear from people who are politically aware and articulate. Most of us just sit back moaning vaguely about things getting worse. Good wishes from a fellow writer.
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